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07 Sports shoes industry set off a knitting tide, the wool market is popular

wallpapers Industry 2020-11-06

Sports shoes industry set off a "knitting tide", the wool market is popular

Core reminder: Nike is the first company in the industry to launch wool products. The Flyknit knitting series uses different types of knitting patterns to create a supportive but flexible style.

When allbirds launched running shoes made of washable wool two years ago, the brand used its products to break the shackles of traditional sports shoes-avoiding synthetic materials, preferring natural Merino wool sourced from New Zealand Fiber-as the first attempt among similar products, it has also become a successful model of sustainable business philosophy.

So far, allbirds has become famous and has done two things for the shoe industry: It has changed the public’s long-standing perception that wool-based products can cause itchy skin, and more attention has been paid to wool. It reduces odors, washes and dries quickly, and has a soft touch like stepping on a cloud, and it continues to provide fuel for the wool movement that the sports shoe industry has set off

In 2013, Nike launched its popular flyknit knitting series. Nike is the first company in the industry to launch wool products. The flyknit knitting series uses different types of knitting patterns to create a supportive but flexible style. Similarly, Adidas also tried to incorporate wool into its design, especially in the high-end product ultra boost with knitted elements. And Puma also found a place to use wool in the production of knitted nets (the carson 2, ignite, reverb and enzo series all include knitting styles)..

The demand for wool in the sports shoe industry has led to a sharp rise in wool prices. “It can only rise, not fall,” said Stuart McCullough, chief executive officer of Australian Wool Innovation Ltd. The company currently supplies 90% of the world's garment wool.

McCullough said in an interview with Bloomberg that after setting a record of A$18.22 last Tuesday, the price of wool is expected to reach A$20 (about 103 yuan) per kilogram. (Prices increased by 30% compared to last year).

In terms of wool consumption, the United States lags behind China, Europe and Canada, but McCullough believes there is room for growth, especially now that brands such as Nike, Adidas and Puma are beginning to love knitting series more and more. "Recognize that there is a generation that is going through this process. They want to know where it comes from and where it goes." Judging from the sales of all sports shoes, the development of wool consumption in the United States may be faster than we thought.

 


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