Facebook tests a new service called “Digital Reincarnation.” This feature lets users turn profiles of deceased loved ones into interactive digital versions. People could talk to these profiles. The profiles might answer questions or share memories.

(Facebook Tests “Digital Reincarnation” Service)

Facebook announced a small test starting next month. Only users in Canada and Australia can join first. Users must give permission before their profile becomes part of this after death. Facebook needs clear consent from the account holder. This is important.

The service uses artificial intelligence. It studies a person’s past posts, photos, and messages. The AI learns the person’s writing style and key life details. It then creates responses mimicking that person. This aims to offer comfort to grieving friends and family.

Many people have questions about privacy. Facebook states user control is central. People decide exactly what data the AI can use. They can also limit who interacts with the digital profile. Facebook promises strict data security measures.

The company understands this idea is sensitive. They expect different opinions. Some may find it helpful for remembering loved ones. Others might feel uncomfortable. Facebook wants feedback during the test phase. They will listen carefully to user concerns.

Facebook plans to adjust the service based on this test. They might change features or privacy settings. The test will run for six months. Facebook will then review the results. They have not decided about a worldwide launch yet. This depends heavily on the test feedback and ethical reviews.

(Facebook Tests “Digital Reincarnation” Service)

Experts already discuss the potential effects. They talk about emotional impacts on users. They also talk about long-term data handling questions. Facebook acknowledges these complex issues. They say they are proceeding cautiously.