Google tests a new “Nearby Offers” label in search results. This feature shows discounts from local stores. It appears when users search for specific products or services. The label highlights deals near the user’s location. Google aims to connect shoppers with nearby businesses. This helps people find savings close to home.

(Google Search “Nearby Offers” Label)

The label displays store names and discount details. Users can click it for more information. They see the offer description and store address. This feature is visible in mobile search results. It is currently testing in the United States. Google has not confirmed a wider release date.

Local retailers stand to benefit. The label drives foot traffic to physical stores. Businesses must list offers through Google tools. They use programs like Google Merchant Center. Eligible deals may then appear with the label. This gives small shops a visibility boost.

(Google Search “Nearby Offers” Label)

Google constantly experiments with search features. The “Nearby Offers” test follows similar initiatives. The company wants to merge online searches with offline shopping. This effort supports local economies. It also makes finding deals simpler for users. Feedback during testing will shape the final design. Google may adjust the feature based on user response. Other countries might see the label later.