Google Expands “Local Campaigns” for Tourism Boards

(Google Expands “Local Campaigns” for Tourism Boards)

Google now offers its “Local Campaigns” advertising tool to more tourism boards. This move helps destinations reach travelers planning trips. The feature automatically promotes locations across Google’s platforms.

Tourism boards use Local Campaigns to showcase their areas. Ads appear on Google Search, Maps, and YouTube. The system uses a single budget and goals set by the board.

Google’s technology finds users actively searching for travel ideas. Ads highlight local attractions, hotels, and events. The aim is to inspire visits and boost local spending.

This expansion comes as travel demand increases. Tourism boards need effective ways to attract visitors. Google states Local Campaigns simplify digital marketing for destinations.

Previously, managing separate ads was complex and time-consuming. Local Campaigns handle ad creation and placement automatically. Boards only provide basic information like budgets and target areas.

The tool focuses on driving real-world results. Success is measured by store visits or calls. Tourism leaders see it as a key tool for economic recovery.

(Google Expands “Local Campaigns” for Tourism Boards)

Google is making the feature available globally. Interested tourism marketing organizations can apply now. Support includes guides and best practices for campaign success.