Samsung Electronics and FIFA announced they are extending their global technology partnership. This agreement continues through 2028. It covers major FIFA events like the FIFA World Cup 2026 and the FIFA Women’s World Cup 2027. Samsung will remain FIFA’s official Worldwide Consumer Electronics Partner. They will also be the official TV partner.

(Samsung and FIFA Announce Extended Technology Partnership)

This partnership builds on a successful relationship. Samsung and FIFA share a vision. They both focus on innovation. They also focus on connecting fans everywhere. Samsung’s role is important. They provide cutting-edge technology. This technology helps create amazing experiences for football fans worldwide.

Samsung will showcase its latest products at FIFA events. This includes their advanced smart TVs. It also includes mobile devices. They will integrate these products into the fan experience. Fans will see Samsung technology in stadiums. They will see it at FIFA Fan Festivals. They will see it across FIFA’s digital platforms.

FIFA President Gianni Infantino welcomed the extended partnership. He expressed excitement about working with Samsung. He praised Samsung’s commitment to innovation. He believes Samsung helps FIFA enhance how fans enjoy football. He looks forward to more groundbreaking projects together.

Samsung is thrilled to continue supporting FIFA. They see this as a key partnership. It allows them to connect with global football fans. Their technology will power various fan engagement initiatives. This includes live match viewing experiences. It also includes interactive content.

(Samsung and FIFA Announce Extended Technology Partnership)

One key area is the FIFA+ streaming platform. Samsung technology helps deliver FIFA+ content globally. Fans can watch matches. They can access highlights. They can enjoy original programming. Samsung aims to make viewing more immersive. They want fans to feel closer to the action. This partnership helps achieve that goal. Both organizations are committed to pushing boundaries. They want to set new standards in sports entertainment technology.